THE IMPORTANCE OF COMMUNICATION IN HIERARCHY FROM THE POINT OF VIEW OF MARKETING MANAGEMENT

Abstract

The purpose of this research is to determine the effectiveness of formal communication in hierarchical organizations. In this study, qualitative research methods are utilized and they are analyzed in relation to theories of organizational communication. These theories are applicable to organizational structure as well as to communications regarding the organization. Due to a hierarchical organizational structure communication becomes difficult. As a result, the company's goals, the schedule of its programs, and some of its decisions are not aligned with what is expected. Due to the long-lasting bureaucratic processes, unequal socialization was also a contributing factor. By applying technology to hierarchical organizational structures, it has been possible to solve effectiveness problems within them, according to research theory and the field of study. By integrating information technology into the organization's work program, all problems can be solved. Due to the rapidly changing business environment, many researchers have been interested in change management. Managing effectively requires communication. Managing effectively requires effective communication (Planning, Organizing, Staffing, Directing and Controlling). The flow of information in business communication is constant. A key element of communication is feedback. The size of organizations has grown dramatically in recent years. Several people are involved in it. Organizations have multiple levels of hierarchy. Management of an organization becomes more difficult when there are more levels. In order to direct and control the people in the organization, communication plays a crucial role. A company needs to have effective communication among its top leadership and its subordinates as well as with society at large (for example, between management and trade unions). A company's success depends on effective communication. There should be no communication gaps in any organization.