MARKETING ACTIVITIES IN THE HOTEL SECTOR IN CRISIS PERIOD

Abstract

Purpose- Crisis are bound to happen occasionally, whether it is a disease or accident or so forth. It is not something that can be avoided. But it can be handled and controlled if you have a good marketing agent or manager. It is all about how the person understands the industry they are working with. This article examines and discusses the strategies of marketing activities in the hotel sector during the crisis period. It dives into how the marketing division in the hospitality industry handles their day-to-day marketing activities and attracts visitors.